Software Developer Branding Statement

(A) Original

The following is the original statement from a client's resume:

“.NET Developer tackles complex problems by deconstructing code to separate symptoms from root causes, understanding the point of user interactions, identifying discrete transactions, and designing reusable code.”

(B) Reworked

This following is the reworked original statement (A) based on the branding statement template which includes answering 5 questions:

  1. What are your most significant personal traits?
  2. What is your role as a professional?
  3. What are the important things that you do?
  4. Who wants or needs you to do those things?
  5. How do the things that you do help people?

“I am a skilled .NET developer who solves complex problems by seeking root causes, focusing on user interactions, isolating transactions, and designing reusable code.”

(C) Revised

The following is the revised template-based statement (B) that's based on 4 C’s – concise, catchy, credible, casual:

“.NET developer and problem solver building reliable and sustainable software with attention to user experience, modularity, and code reusability.”