Network Administrator Branding Statement

(A) Original

The following is the original statement from a client's resume:

I am an experienced and skilled network engineer who performs network monitoring, tuning, preventive maintenance, and problem solving to provide the critical communications infrastructure that connects people, systems, and data.

(B) Reworked

This following is the reworked original statement (A) based on the branding statement template which includes answering 5 questions:

  1. What are your most significant personal traits?
  2. What is your role as a professional?
  3. What are the important things that you do?
  4. Who wants or needs you to do those things?
  5. How do the things that you do help people?

Concise? – At least 50% too long at 30 words.

Catchy? – There is not really anything here that makes it memorable. No alliteration, no statement of values. The phrase about connecting “people, systems, and data” has some of the desired effect, but it is not especially strong.

Credible? – Yes, it is very believable and a good high-level description of network administrator responsibilities. Unfortunately that makes it feel like a statement of just meeting expectations.

Casual? – Opens as first-person, but beyond that a bit formal. It feels more like a job description than a personal brand.

(C) Revised

The following is the revised template-based statement (B) that's based on 4 C’s – concise, catchy, credible, casual:

Ensuring reliable and secure digital communications in the age of data dependency and distributed workforce.


The big “rethinking” question here is why the list of activities – network monitoring, tuning, preventive maintenance, and problem solving – are important. How do they connect with the idea of “the critical communications infrastructure that connects people, systems, and data.”

The answer to that question is: Networks are a critical communications infrastructure for business today. Person-to-person and data-to-person communication are both important for data-driven businesses. Distributed workforce and the work-from-home effect of the pandemic amplify the importance of digital communications. From basic email to collaboration apps, virtual meetings, data exchange, and working with cloud-based applications, it all depends on networks that are available, reliable, performant, and secure.

Network administrators are the people responsible to oversee the health of this critical business infrastructure component. Monitoring, tuning, repairing, and preventive maintenance are continuous activities needed to ensure reliable and secure networks that are always available when needed.

Three ideas capture the essence of this answer: (1) data dependency in data-driven business, (2) communication among a distributed workforce, (3) the need for network reliability and security.