Network Administrator Branding Statement
(A) Original
The following is the original statement from a client's resume:
I am an experienced and skilled network engineer who performs network monitoring, tuning, preventive maintenance, and problem solving to provide the critical communications infrastructure that connects people, systems, and data.
(B) Reworked
This following is the reworked original statement (A) based on the branding statement template which includes answering 5 questions:
- What are your most significant personal traits?
- What is your role as a professional?
- What are the important things that you do?
- Who wants or needs you to do those things?
- How do the things that you do help people?
Concise? – At least 50% too long at 30 words.
Catchy? – There is not really anything here that makes it memorable. No alliteration, no statement of values. The phrase about connecting “people, systems, and data” has some of the desired effect, but it is not especially strong.
Credible? – Yes, it is very believable and a good high-level description of network administrator responsibilities. Unfortunately that makes it feel like a statement of just meeting expectations.
Casual? – Opens as first-person, but beyond that a bit formal. It feels more like a job description than a personal brand.